The Ultimate Guide to Coffee Varietals – Discover Your Perfect Coffee
By Hubbsoul Coffee – Where Flavour Meets Craft
Choosing coffee shouldn’t feel complicated. Yet, when you come across names like Bourbon, Typica, SL28, Caturra or Geisha, it can be confusing if you don’t know what they mean.
At Hubbsoul, we believe coffee is more than a beverage — it’s an experience, and knowing your coffee varietals helps you make informed, confident choices. This guide explains coffee varietals in detail, helping you discover coffees that perfectly match your taste and lifestyle.
✅ What is a Coffee Varietal?
A coffee varietal (or variety) is a genetic subtype of the Arabica coffee plant. Just like apples have Gala, Pink Lady, or Granny Smith, coffee plants have different varietals, each with unique characteristics.
Varietals influence:
- Flavour – chocolatey, fruity, nutty, floral
- Body – light, medium or full
- Aroma – complex scents and depth
- Sweetness & Acidity – natural balance
- Quality – some varietals are naturally more complex
🌱 Arabica vs Robusta – Understanding the Difference
There are two main types of coffee beans:
- Arabica – Smooth, sweeter, higher quality, 100% used at Hubbsoul
- Robusta – Stronger, higher caffeine, often bitter
We focus exclusively on Arabica varietals, carefully selected from ethical farms worldwide to ensure traceability, quality, and distinctive flavour.
☕ Popular Coffee Varietals & Hubbsoul Examples
1. Bourbon
- Origin: Bourbon Island (Réunion)
- Flavour: Sweet, smooth, balanced
- Notes: Caramel, milk chocolate, red fruits
- Best For: Espresso & milk drinks
- Why Try It: Reliable and comforting; perfect for beginners or daily coffee lovers
2. Typica
- Origin: One of the oldest Arabica varietals
- Flavour: Clean, classic
- Notes: Mild sweetness, floral aroma, soft citrus
- Best For: Black coffee, pour-over, drip brewing
- Why Try It: Elegant and refined; ideal for tasting purity.
3. Caturra
- Origin: Mutation of Bourbon from Brazil
- Flavour: Crisp with a lively kick
- Notes: Citrus, brown sugar, light chocolate
- Best For: Filter, Aeropress, everyday cups
4. Catuai
- Origin: Cross between Mundo Novo & Caturra
- Flavour: Smooth, nutty, round
- Notes: Almonds, honey, cocoa
- Best For: Medium roasts, morning coffee
5. SL28 & SL34
- Origin: Kenya
- Flavour: Complex, fruity, vibrant
- Notes: Blackcurrant, plum, berry, wine-like acidity
- Best For: Filter coffee, V60
6. Ethiopian Heirloom
- Origin: Wild coffee forests of Ethiopia
- Flavour: Floral, tea-like, aromatic
- Notes: Jasmine, bergamot, peach, apricot
- Best For: Light roast lovers
7. Geisha / Gesha
- Origin: Ethiopia → Panama
- Flavour: Luxurious, elegant, highly aromatic
- Notes: Floral, tropical fruit, honey, bergamot
- Best For: Special occasions
- Why Try It: One of the world’s most premium varietals; a true taste experience
🔧 Varietal vs Roast – What Really Matters?
Feature |
Varietal |
Roast Level |
Flavour at origin |
✅ Strongly |
🔸 Supports |
Adds character |
✅ Yes |
✅ Yes |
Sweetness |
✅ Natural |
✅ Boosted |
Intensity |
❌ Minimal |
✅ High |
Aroma |
✅ Yes |
✅ Yes |
Tip: Varietal gives identity, roast brings it to life. Together, they create your perfect cup.
🧭 Which Coffee Varietal Suits You?
Taste Preference |
Recommended Varietals |
Sweet & Chocolatey |
Bourbon, Catuai |
Smooth & Balanced |
Typica, Caturra |
Bright & Fruity |
SL28, SL34 |
Floral & Elegant |
Ethiopian Heirloom, Geisha |
Nutty & Comforting |
Mundo Novo, Catuai |
🌍 Hubbsoul’s Approach to Varietals
At Hubbsoul, we handpick varietals based on:
✅ Traceable sourcing from ethical farms
✅ Small-batch roasting in the UK
✅ Transparency and quality
✅ Respecting origin and craft
Every coffee includes flavour notes, roast information, and varietal details so you can choose wisely.
🎨 Coffee Varietal Chart
Varietal |
Origin |
Flavour Profile |
Best Brewing Method |
Arabica Bourbon |
Latin America |
Sweet, chocolatey, mild acidity |
Pour-over, French Press |
Arabica Typica |
Latin America |
Balanced, floral, medium body |
Drip Coffee, Chemex |
Arabica Caturra |
Brazil |
Nutty, sweet, bright acidity |
Espresso, AeroPress |
Arabica SL28 |
Kenya |
Winey, fruity, citrusy |
Pour-over, V60 |
Arabica SL34 |
Kenya |
Rich, fruity, blackcurrant notes |
Chemex, Espresso |
Arabica Pacamara |
El Salvador |
Chocolatey, floral, complex |
French Press, Pour-over |
Arabica Gesha |
Ethiopia |
Floral, jasmine, tropical fruits |
Pour-over, Espresso |
Arabica Maragogipe |
Brazil |
Nutty, chocolate, smooth |
Drip Coffee, French Press |
Arabica Catimor |
Central America |
Earthy, chocolate, low acidity |
Espresso, AeroPress |
Arabica Mundo Novo |
Brazil |
Sweet, mild chocolate, round body |
Drip Coffee, French Press |
Robusta Canephora |
Vietnam |
Strong, earthy, bitter |
Espresso, Moka Pot |
Arabica Heirloom |
Ethiopia |
Fruity, winey, delicate acidity |
Pour-over, Chemex |
Arabica Catuai |
Brazil |
Nutty, chocolate, medium body |
Drip Coffee, Espresso |
Arabica Bourbon Rouge |
Latin America |
Sweet, caramel, medium acidity |
French Press, Pour-over |
Arabica Villa Sarchi |
Costa Rica |
Citrus, sweet, bright |
Pour-over, Chemex |
Arabica Ruiru 11 |
Kenya |
Blackcurrant, winey, vibrant |
Pour-over, Espresso |
Arabica Typica Jamaica Blue Mountain |
Jamaica |
Smooth, mild, chocolatey |
Drip Coffee, Pour-over |
Arabica SL9 |
Kenya |
Floral, fruity, balanced acidity |
Chemex, Pour-over |
Arabica Pacas |
El Salvador |
Chocolate, nutty, smooth |
Espresso, French Press |
Arabica Sidamo |
Ethiopia |
Citrus, floral, light body |
Pour-over, Chemex |
Arabica Yirgacheffe |
Ethiopia |
Fruity, floral, tea-like |
Pour-over, Chemex |
Robusta Indian |
India |
Strong, earthy, full-bodied |
Espresso, Moka Pot |
FAQ Section – Coffee Varietals
Q: What is a coffee varietal?
A: A genetic subtype of Arabica, determining flavour, body, aroma, and sweetness.
Q: Which coffee varietal tastes best?
A: There’s no right answer it depends on your taste. Bourbon is smooth, SL28 is fruity, Geisha is floral and luxurious.
Q: Are varietals the same as coffee origins?
A: Not exactly. Origin tells you where the coffee comes from; varietal tells you what kind of plant it is.
Q: Can I taste the difference between varietals?
A: Yes! Each varietal has unique notes and characteristics, especially with speciality coffee.
Q: How do I choose a coffee based on taste?
A: Identify whether you prefer smooth, chocolatey, fruity, floral, or nutty flavours and pick varietals accordingly.
Choose Your Coffee With Confidence
Discover the Hubbsoul collection of premium single-origin and speciality coffees. Handpicked varietals, small batch roasted, ethically sourced, and crafted for flavour lovers.
Shop our amazing coffees and teas and find your perfect cup today.