The Ultimate Guide to Coffee Varietals – Discover Your Perfect Coffee

By Hubbsoul Coffee – Where Flavour Meets Craft

Choosing coffee shouldn’t feel complicated. Yet, when you come across names like Bourbon, Typica, SL28, Caturra or Geisha, it can be confusing if you don’t know what they mean.

At Hubbsoul, we believe coffee is more than a beverage — it’s an experience, and knowing your coffee varietals helps you make informed, confident choices. This guide explains coffee varietals in detail, helping you discover coffees that perfectly match your taste and lifestyle.

What is a Coffee Varietal?

A coffee varietal (or variety) is a genetic subtype of the Arabica coffee plant. Just like apples have Gala, Pink Lady, or Granny Smith, coffee plants have different varietals, each with unique characteristics.

Varietals influence:

  • Flavour – chocolatey, fruity, nutty, floral
  • Body – light, medium or full
  • Aroma – complex scents and depth
  • Sweetness & Acidity – natural balance
  • Quality – some varietals are naturally more complex

🌱 Arabica vs Robusta – Understanding the Difference

There are two main types of coffee beans:

  • Arabica – Smooth, sweeter, higher quality, 100% used at Hubbsoul
  • Robusta – Stronger, higher caffeine, often bitter

We focus exclusively on Arabica varietals, carefully selected from ethical farms worldwide to ensure traceability, quality, and distinctive flavour.

Popular Coffee Varietals & Hubbsoul Examples

1. Bourbon

  • Origin: Bourbon Island (Réunion)
  • Flavour: Sweet, smooth, balanced
  • Notes: Caramel, milk chocolate, red fruits
  • Best For: Espresso & milk drinks
  • Why Try It: Reliable and comforting; perfect for beginners or daily coffee lovers

2. Typica

  • Origin: One of the oldest Arabica varietals
  • Flavour: Clean, classic
  • Notes: Mild sweetness, floral aroma, soft citrus
  • Best For: Black coffee, pour-over, drip brewing
  • Why Try It: Elegant and refined; ideal for tasting purity.

3. Caturra

  • Origin: Mutation of Bourbon from Brazil
  • Flavour: Crisp with a lively kick
  • Notes: Citrus, brown sugar, light chocolate
  • Best For: Filter, Aeropress, everyday cups

4. Catuai

  • Origin: Cross between Mundo Novo & Caturra
  • Flavour: Smooth, nutty, round
  • Notes: Almonds, honey, cocoa
  • Best For: Medium roasts, morning coffee

5. SL28 & SL34

  • Origin: Kenya
  • Flavour: Complex, fruity, vibrant
  • Notes: Blackcurrant, plum, berry, wine-like acidity
  • Best For: Filter coffee, V60

6. Ethiopian Heirloom

  • Origin: Wild coffee forests of Ethiopia
  • Flavour: Floral, tea-like, aromatic
  • Notes: Jasmine, bergamot, peach, apricot
  • Best For: Light roast lovers

7. Geisha / Gesha

  • Origin: Ethiopia → Panama
  • Flavour: Luxurious, elegant, highly aromatic
  • Notes: Floral, tropical fruit, honey, bergamot
  • Best For: Special occasions
  • Why Try It: One of the world’s most premium varietals; a true taste experience

🔧 Varietal vs Roast – What Really Matters?

Feature

Varietal

Roast Level

Flavour at origin

Strongly

🔸 Supports

Adds character

Yes

Yes

Sweetness

Natural

Boosted

Intensity

Minimal

High

Aroma

Yes

Yes

Tip: Varietal gives identity, roast brings it to life. Together, they create your perfect cup.

🧭 Which Coffee Varietal Suits You?

Taste Preference

Recommended Varietals

Sweet & Chocolatey

Bourbon, Catuai

Smooth & Balanced

Typica, Caturra

Bright & Fruity

SL28, SL34

Floral & Elegant

Ethiopian Heirloom, Geisha

Nutty & Comforting

Mundo Novo, Catuai

🌍 Hubbsoul’s Approach to Varietals

At Hubbsoul, we handpick varietals based on:

Traceable sourcing from ethical farms

Small-batch roasting in the UK

Transparency and quality

Respecting origin and craft

Every coffee includes flavour notes, roast information, and varietal details so you can choose wisely.

🎨 Coffee Varietal Chart

Varietal

Origin

Flavour Profile

Best Brewing Method

Arabica Bourbon

Latin America

Sweet, chocolatey, mild acidity

Pour-over, French Press

Arabica Typica

Latin America

Balanced, floral, medium body

Drip Coffee, Chemex

Arabica Caturra

Brazil

Nutty, sweet, bright acidity

Espresso, AeroPress

Arabica SL28

Kenya

Winey, fruity, citrusy

Pour-over, V60

Arabica SL34

Kenya

Rich, fruity, blackcurrant notes

Chemex, Espresso

Arabica Pacamara

El Salvador

Chocolatey, floral, complex

French Press, Pour-over

Arabica Gesha

Ethiopia

Floral, jasmine, tropical fruits

Pour-over, Espresso

Arabica Maragogipe

Brazil

Nutty, chocolate, smooth

Drip Coffee, French Press

Arabica Catimor

Central America

Earthy, chocolate, low acidity

Espresso, AeroPress

Arabica Mundo Novo

Brazil

Sweet, mild chocolate, round body

Drip Coffee, French Press

Robusta Canephora

Vietnam

Strong, earthy, bitter

Espresso, Moka Pot

Arabica Heirloom

Ethiopia

Fruity, winey, delicate acidity

Pour-over, Chemex

Arabica Catuai

Brazil

Nutty, chocolate, medium body

Drip Coffee, Espresso

Arabica Bourbon Rouge

Latin America

Sweet, caramel, medium acidity

French Press, Pour-over

Arabica Villa Sarchi

Costa Rica

Citrus, sweet, bright

Pour-over, Chemex

Arabica Ruiru 11

Kenya

Blackcurrant, winey, vibrant

Pour-over, Espresso

Arabica Typica Jamaica Blue Mountain

Jamaica

Smooth, mild, chocolatey

Drip Coffee, Pour-over

Arabica SL9

Kenya

Floral, fruity, balanced acidity

Chemex, Pour-over

Arabica Pacas

El Salvador

Chocolate, nutty, smooth

Espresso, French Press

Arabica Sidamo

Ethiopia

Citrus, floral, light body

Pour-over, Chemex

Arabica Yirgacheffe

Ethiopia

Fruity, floral, tea-like

Pour-over, Chemex

Robusta Indian

India

Strong, earthy, full-bodied

Espresso, Moka Pot

  FAQ Section – Coffee Varietals

Q: What is a coffee varietal?

A: A genetic subtype of Arabica, determining flavour, body, aroma, and sweetness.

Q: Which coffee varietal tastes best?

A: There’s no right answer  it depends on your taste. Bourbon is smooth, SL28 is fruity, Geisha is floral and luxurious.

Q: Are varietals the same as coffee origins?

A: Not exactly. Origin tells you where the coffee comes from; varietal tells you what kind of plant it is.

Q: Can I taste the difference between varietals?

A: Yes! Each varietal has unique notes and characteristics, especially with speciality coffee.

Q: How do I choose a coffee based on taste?

A: Identify whether you prefer smooth, chocolatey, fruity, floral, or nutty flavours and pick varietals accordingly.

Choose Your Coffee With Confidence

Discover the Hubbsoul collection of premium single-origin and speciality coffees. Handpicked varietals, small batch roasted, ethically sourced, and crafted for flavour lovers.

Shop our amazing coffees and teas and find your perfect cup today.